Cross Promotion

Overview:

Cross-promotion offers allow you to promote another event during checkout. For example, when a customer buys tickets to one event, you can offer them a discount on another event. This is a great way to boost sales and increase visibility for other shows.

Before You Begin:

To create a cross-promotion, you’ll need:

  • Two events already created in your account.

  • A valid discount code for the event you’re promoting

Step 1: Set Up a Discount Code:

Go to the Discounts area for the event you want to offer the discount on, and add a new discount code. If you haven’t created a discount code before, review this doc first: Discount Codes

Step 2: Set Up the Cross-Promotion on the Other Event

  • Go to the other event that will be "promoting" the event you want to discount.

  • On that event, open the MARKETING tab.

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  • Select Cross Promotion

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  • In the slide out menu, enable the cross-promotion, write a description, select the event you want to promote, and select the discount code.

  • Click Save to apply your changes.

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Step 3: Preview the Offer

  1. Click Preview on the event you just edited.

  2. Go through the checkout process as if you were purchasing tickets.

  3. You should see the cross-promotion offer appear during checkout

  4. Add tickets for the promoted event, and the discount will automatically apply.

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Troubleshooting:

  • Don’t see your offer? Make sure you saved both the discount code and the cross-promotion setup.

  • Discount not applying? Verify that the code is active and linked to the correct event.

  • Offer text not showing? Double-check that the cross-promotion feature is enabled and the event was saved after editing.